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Listing Checklist
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Start preparations early |
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| Begin preparing several months to several years before the planned offering |  |
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Behave like a public company by implementing processes and systems |
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| Strategic Planning Accounting Reporting Investor Relations Internal Controls Executive compensation |
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Create a reliable listing team |
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| Underwriters Dedicated IR professional Public-oriented auditors Outside legal counsel Transfer agent |
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Have a compelling story to tell |
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| Prepare a comprehensive business plan Have strong growth prospects Have a track record of financial and non-financial performance Be in a position of competitive strength along both financial and non-financial measures Have clear understanding of how company compares to peers Map out and implement improvement initiatives and/or strategic transactions Minimize window dressings |
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Pay close attention to corporate governance |
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| Address any questionable accounting policies Ensure compliance with current regulations |
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Build market awareness and investor communications function and strategy |
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| Start publishing quarterly and annual financial reports Implement broad and targeted outreach efforts:
Attend brokerage-sponsored industry conferences Comply with rules for communicating during listing process |
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Prepare an effective roadshow |
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| Gear presentation to the audience Invite institutions that are likely to be interested in your sector or technology Track meeting attendance Prepare for investor scrutiny during presentation |
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Assess market conditions – is it the right time? |
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| What are the markets doing? What are your industry conditions like? What are the frequency and size of current offerings? What are the frequency and size of your industry offerings? |
